Buying cannabis can be intimidating. When you enter a cannabis shop, you are met with a massive selection of products. How do you even begin to navigate your options? Why would you spend $60 on an eighth of Purple Punch that is 23% THC when there is a $20 eighth from a different brand with 28% THC? And it can be even more challenging if you’re buying online and can’t see the product. When it comes to purchasing cannabis, many people employ a system that reflects my wine purchasing strategy: I find a cool-looking label that fits my price point and move on to the checkout line. Does this help me find a good wine? Nope! But it allows me to get back home in a timely manner and that is half the battle when I’m grocery shopping. From my experience as a budtender, I found that price, THC percentage, and strain name are the most common reasons customers choose a product. Even though these criteria are helpful for narrowing down your options, none of them speak to the quality of a product.